Low scale donors are important, but for different reasons from why major gift donors are important. Low scale donors are not as focused on financial planning since their gifts are smaller and go typically to general university programs/current-use funds for general operations. Donor engagement programs can focus more on how giving benefits these donors within the organization/institution (free tickets to a concert, etc.); on stepping up their donations (i.e. from 25 to 100 dollars); and on the increased outcome of their giving. Low scale donors can also be used as general ambassadors to recruit other alumni/donors in the area.
Low scale donors can be surprising planned giving donors. Frequently those that give modest amounts during their lifetimes are financially frugal about every dollar they spend. That can very well mean that they are good savers, that they build up a large estate and donate more significantly (when educated on the benefits of planned giving) at death.
What are your plans for including donations as a part of your estate at death? How will you honor those organizations you care about? Share your comments or questions below.
Patricia Annino is a sought after speaker and nationally recognized authority on women and estate planning. She educates and empowers women to value themselves and their contributions in order to ACCOMPLISH GREAT THINGS in the world – and in so doing PROTECT THEMSELVES, those they love, and the organizations they care about. Annino recently released an updated version of her successful book, Women and Money: A Practical Guide to Estate Planning to include recent changes in the laws that govern how we protect our assets during and beyond our lifetime. To download Annino’s FREE eBook, Estate Planning 101 visit, http://www.patriciaannino.com.